Kate Norum - Blog

  Can you give me something to smile about? Well, Colgate can. Colgate started their Colgate Optimism project campaign in October of 2020 to promote optimism and overall positivity for one another. The social media platforms that have been used for this campaign are Instagram , Twitter , and Facebook . The purpose of this campaign is to spread optimism and make an impact with just a smile. The target audience of this campaign was looking directly at Gen Z(those under the age of 24), from a study conducted by Colgate – noticing that this age group seems to be more pessimistic than other age groups.  According to this study by Colgate, “ three quarters of Gen Z Americans forfeited major life opportunities (education, career, collaboration) and more than 80 percent report[ed] having zero opportunities to work together to make an impact in their communities, despite three quarters believing it's important to do so.”  This is one person, Aminata Touray , a Georgetown Unive...

Joseph Gordon-Levitt on how attention online lacks creativity Joseph Gordon-Levitt, a well-known actor, has had his share of dealing with social media and how it’s becoming more and more of a competition to see who perceives themselves “better” online. Gordon-Levitt discussed two pretty powerful dynamics of paying attention and getting attention, in his Ted Talk titled, “How craving attention makes you less creative.”   On social media, people tend to strive for the attention part and not actually focusing in on one thing. Like Gordon-Levitt said in his Ted Talk, he is able to pay attention when he’s acting but once he logs on to Twitter, for instance, he becomes more and more hungry for attention, which in turn interrupts more of the creative process – competing with peers, wanting follower count to exceed a certain number, and just overall being unsatisfied with it all has become just some of the reasons why social media has made the process of thinking outside of the box, toug...