Chipotle's Social Media Listening Audit
Social Media Audit on Chipotle Introduction: Chipotle Mexican Grill or often just stylized as Chipotle, is a Mexican fast-food restaurant that specializes in having customers build their order. Whether it's a burrito or a bowl, the whole idea is to have the individuals create it themselves. I must admit, Chipotle's bowls have my heart, but they also have a pretty popular presence on social media, which is constantly attracting more people. On Twitter, @ChipotleTweets , Chipotle is consistent in their overall personality brand – which shows how much they sincerely care about their customers, especially if an inconvenience occurs and being able to communicate back effectively to make sure that does not happen again. Chipotle, which has a solid 1 million followers, on Twitter is clearly doing something right to gain such popularity, among the general public. CLIENT REPORT of Chipotle Chipotle lives by their motto of “ Real Ingredients. Real Purpose. Real Flavor ,” wh...